Famous in Michigan

“Less, but better” is the mantra of Dieter Rams, the iconic German product designer that you probably haven’t heard of by name but no doubt you've interacted with one of his designs. Ever use an Oral-B toothbrush or a Braun coffeemaker? That’s Rams. And not only has his eye for design and working philosophy influenced designers and companies for the past sixty years, his success has caused him to call into question the very nature of product design itself. Directed by Gary Hustwit (Helvetica, TCFF 2008), Rams offers a rare inside look at one of the people most influential to our daily lives, told with the same minimalism Rams himself championed.

“Less, but better” is the mantra of Dieter Rams, the iconic German product designer that you probably haven’t heard of by name but no doubt you've interacted with one of his designs. Ever use an Oral-B toothbrush or a Braun coffeemaker? That’s Rams. And not only has his eye for design and working philosophy influenced designers and companies for the past sixty years, his success has caused him to call into question the very nature of product design itself. Directed by Gary Hustwit (Helvetica, TCFF 2008), Rams offers a rare inside look at one of the people most influential to our daily lives, told with the same minimalism Rams himself championed.