2018 | Sweden | NR | 102 min.
Times are tough in the quaint Swedish hamlet of Lafors. The main industries of the once prosperous town are barely hanging on and in need of a serious economic boost. Enter the Wal-Mart-esque chain Superbilly and their plans to open a new location, maybe in Lafors. The cash-strapped town council’s big idea to set them apart? Inviting local high schoolers armed with selfie sticks to make a promotional video. When they realize the teens may not be quite up to the task, plans are scrapped. But two participants from very different immigrant families, Aida and Dana, take the mission to heart and continue to capture the reality of their changing multicultural community and its underrepresented voices to hilarious and poignant effect. With an effortless charm and infectious DIY spirit, this irresistible social comedy is a warm reminder of the wonderful things that happen when people tell their own stories.