Humble, middle-aged bachelor Martin Kazinski is nothing if not ordinary-he’s the personification of the everyman. That all changes one morning on his commute to work, when he suddenly and inexplicably finds himself being mobbed on the subway by throngs of adoring fans. The more he tries to escape his stardom, or even find the reason behind his sudden celebrity, the more famous he becomes, and the more the media tries to profit from his situation. He finds a sympathetic ear in ambitious television producer Fleur Arnaud, who knows just what to do with Martin’s newfound success. This delightful high-concept French satire offers a hilariously spot-on parable of our celebrity culture, where people are famous just for being famous.